Yokom hired as executive director for Destination Moosehead Lake

GREENVILLE — Steve Yokom has been hired as the executive director of Destination Moosehead Lake. Yokom comes to us with a background rich in content development, marketing management, and outdoor guiding.

Most recently he worked for Backpacker Magazine on their Get Out More Tour, where he traveled the USA hosting outdoor seminars, creating media for partners, leading guided events, and managing the tour’s social media channels. He is a skilled writer and photographer and has worked with such clients as Visit Maine, NEMO, Darn Tough, Fjallraven, Sea to Summit, and so many more.

Yokom shares “I am beyond excited to step into the position of DML’s Director and cannot wait to work with the businesses and community members that make Moosehead Lake the special place it is.” 

Destination Moosehead Lake is the official tourism organization for Maine’s famous Moosehead Lake region. Destination Moosehead Lake builds local economic vitality through cooperative marketing, community partnerships, and delivery of quality experiences that attract visitors and visitor spending and help position the Moosehead Lake region as an appealing place to live and do business.

Jennifer Aucoin, president of the DML Board commented, “Destination Moosehead Lake is excited about this step of hiring Steve. We believe that his skills and experience will be instrumental in moving DML forward and helping us to market and manage the tourism industry in our area. DML’s responsibility to market and manage tourism in the area is particularly important with recent growth and changes. In light of more visitors discovering the wealth of outdoor recreation opportunities and the natural beauty of the area, it is more important than ever that DML have the leadership and skills that Steve will provide. We are excited to have him on our team and look forward to introducing him in early May.”

Destination Moosehead Lake is a 501(c)6 membership organization formerly operating as the Moosehead Lake Region Chamber of Commerce. DML is a destination marketing organization whose role is to promote tourism in the region and support the development and management of tourism. DML’s membership is made up of businesses and organizations with an interest in tourism and economic development within the region.