Extension’s online business planning course focuses on marketing, finances, sustainability

Registration is open for the University of Maine Cooperative Extension Business Planning for Producers course. This multi-session, web-based course offers a comprehensive introduction to business planning and is designed for aspiring and beginning producers who have up to two years of business records. Participants will learn the skills needed to identify financially and personally sustainable land- and sea-based business opportunities.

Held Thursdays from Nov. 6 to Feb. 5 from 5–7 p.m., the 10-session online course consists of live training sessions with experts from throughout the state coupled with self-paced learning modules. Aspiring producers who are considering starting a natural resource-based business should register for Level 1, while those who are currently in business or intend to launch in the coming year should register for Level 2. Topics include mission and goal setting, marketing strategy and market research, funding and financial planning, record keeping and enterprise budgeting, and business sustainability. This course will also support participants in drafting a business plan. 

Participants who successfully complete Level 2 can earn USDA Farm Service Agency borrower training credit by attending all live sessions or viewing the recordings, completing all assigned course materials, and attending a one-on-one meeting with an approved business coach.

A stable internet connection and registration is required. For exact course fees and schedule, and to register, visit the program webpage at https://extension.umaine.edu/new-farmers/business-planning/. To request a reasonable accommodation, contact 207-933-2100 or extension.newfarmer@maine.edu.