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Company culture the Boss way

    If you were to ask someone in the snow and ice management industry about the Boss snowplow, you would probably hear something along the lines of “They build a tough line of V-plows” or “They are known for durable and reliable snow removal equipment.”

    This brings up an interesting point of discussion.
    How are businesses defined?
    How is your business defined?
    How do you want your business to be defined?
    In manufacturing, it is common to be defined by the end goods produced. For Boss, that means snowplows and spreaders. In a service related business, like those who use Boss products, you may be defined by the quality and reliability of service you provide to your snow removal accounts.
    It is simple to say, “To be successful, you need to provide exceptional products and services.” However, it goes much deeper than this.
    What and who are at the core of your business that impacts its success?
    What strategies can you implement to move you and your business to the next level?
    To begin to share the story of Boss and what is at the core of our business, it’s important to look at the underlying foundation that built the Boss culture and how that culture significantly impacts the products released to the marketplace today.
    The Brule family established its entrepreneurial roots in Iron Mountain, Mich. in 1959 when Warren Brule founded MJ Electric.
    The values established in those early days set the blueprint for the success of the Boss brand as the company launched its production in 1985.
    In the early years, Dave Brule Sr. was focused on taking a revolutionary and untested product design and improving it to meet the quality and durability expectations of the commercial snow removal professionals.
    Today, Dave Brule, Jr. continues to guide this family-owned company forward while maintaining the rich history of hard work and core values that were founded by his father and grandfather.

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